Ollie Simon, the UK communities
manager for Allpress, claims that coffee and fashion have always gone hand in
hand. "I recall the Italian posters from the 1950s and 1960s, with their
stylish people sipping coffee. They have always been connected.
Coffee shops in stores, in my
opinion, are a way to add a little more of an experience rather than just a
journey focused on products these days because online shopping is so common.
It can facilitate communication,
break down boundaries, slow things down, and provide businesses the chance to
interact with customers. You won't stop at a clothing store for a cup of
coffee. But if you go in, you might end up staying five minutes longer and
looking at three more things, one of which might end up being a purchase.
And these alliances are advantageous
for more than just the clothes companies. In recent years, coffee firms like
Allpress have targeted brands like Carhartt and Patagonia mainly because it
enables them to expand their market reach and raise brand awareness.
Ollie explains that coffee culture in
general has always been a social, neighborhood-based phenomenon. As a result,
clothing companies have the chance to build communities that go beyond simple
sales. For us, it means reaching a new audience
and increasing brand awareness.
Your coffee order might reveal a lot about your style.
Our newest Instagram obsession
combines the two best aspects of your daily routine: choosing your wardrobe and
placing your coffee order. The Instagram account features individuals who use
the hashtag #coffeenclothes to share both their daily caffeine dose and their
personal style. One thing is obvious: your coffee order and your personal style
go hand-in-hand. This is because people from all over the world use the hashtag
every day, creating a feed full of inspiration.
So what does your preferred beverage say about your distinctive
appearance?
The Minimalist: Black
Coffee
You're probably a city girl at heart,
and when it comes to fashion, you're all about keeping it simple. You have
nearly exclusively neutral clothing in your collection, and you are aware of
the potential of black and white as a fashionable duo. You are direct and
uncomplicated, and your clothing and coffee cup reflect this.
The Cool Classic: Latte
You're all about embracing shirting,
knitwear, and denim; you're laid-back and stylish. You frequently turn to The
Row for outfit ideas and choose a look that blends flair and comfort, much like
your go-to cup of joe.
The Downtown Girl,
"Espresso"
You're not shy about displaying your
Type-A mentality through your coffee order as well as your appearance. For you,
the devil is in the details thanks to your frequent use of trendy accessories.
When it comes to your caffeine, you have a competitive attitude, and your
closet is no exception.
The Trendsetter: Iced
Coffee
You constantly incorporate the newest
designer It clothes into your wardrobe. You consider investing in classics to
be boring and follow fashion runways like hard news. Without an iced coffee in
one hand and the newest Alexander Wang booties on your feet, your Instagram
selfie isn't complete.
Cappuccino: The
Traditional
Your style is traditional and
refined, just like the drink you ordered. If you don't have on a camel coat,
you might liven things up with a fur chubby that was your grandmother's. Most
of the items in your closet are classic styles that you intend to keep forever.
The Artist's Latte With
Foam Art
Your coffee order is decided solely
on its Instagram value, just like your carefully chosen accessories. It's
practically part of your morning ritual to style your delicate rings,
sunglasses, and foam art together for the ideal Instagram shot.
Your feedback is valuable to us.